Howdy Partner

May 17th, 2011 by jason Leave a reply »

I started my IT career working as a contractor in both short and long term engagements at medium to large customer sites.  Since then, and for the past 13+ years, I’ve grown my career in a customer role.  Along the way, I’ve picked up a tremendous amount of experience and expertise across several technologies.  VMware virtualization came onto the scene and I was drawn to specialize in… well, you know the story there. 

At present, I work for a great company and on a daily basis I’m at the helm of the largest vSphere implementation I’ve ever seen and possibly one of the largest in the region.  I’ve networked, made a lot of friends, maybe a few enemies, and I’ve been the recipient of an unmeasurable amount of opportunity, kindness, and generosity available only to customers in the VMware community.  However, from a role and operational aspect, I feel I’ve reached the peak of the mountain and I’ve seen and experienced all of the challenges that this mountain has to offer.  It’s time to try another mountain.

I’m hanging up my customer hat.  On Monday of next week, I begin a new role with Dell Compellent, a VMware Technology Alliance Partner.  I’ll have two titles:  Tactical Marketing Senior Advisor and Virtualization Product Specialist.  Each speaks to a degree of what my various responsibilities will entail.  My VMware experience will be leveraged continuously as I provide SME technical expertise to Storage Architects, Business Partners, and Customers on design, planning, and integration.  In addition, I’ll be involved with consulting, product demos, solution certification, white papers, and reference architectures.  In summary, I’ll be splitting my time between colleagues, customers, and more lab infrastructure than I might know what to do with, and at the same time exercising more of my design muscles.

So what does all this mean and how is it going to change Jason?  Let’s go through the list of things which come to my mind:

  • The VMware Virtualization Evangelist stays, though independent of this news I have been thinking about shortening the title to VMware vEvangelist (thoughts?).  That said, I’ll need to provide extra thought in what and how I write.  It is my underlying intent to deliver this news not from the standpoint of “hey, I got a new job”, but more importantly to instantiate the necessary transparency and disclosure from this point on.  This blog (and my twitter account @jasonboche) has always been and will continue to be mine.  I’ve made it quite clear in the past that my writing is my own and not the opinion or view of my employer.  This carries forward and I will continue to be an independent voice as much as possible but the fact that I work for a VMware Partner in the future will be inescapable.  Which brings me to the next point…
  • VMware’s policy is that, other than a few people which were grandfathered in, VMware Partners cannot be VMware User Group (VMUG) leaders.  I’ve been the Minneapolis VMUG leader for close to 5 years.  I’ve been involved with the group since the beginning when it was founded by @tbecchetti.  Although Dell Compellent was allowing me to continue carrying the VMUG torch, VMware forbids it.  It’s a fair policy and I agree 100% with it.  The Minneapolis VMUG members own and operate the group and this is clearly what’s best for the charter and its members.  A few weeks ago, I began the transition plan with the help of VMware and have talked with several potential candidates for taking over the VMUG leader role.  If I haven’t talked to you yet and you’re interested in leading or co-leading the group, please contact me via email expressing your interest.  Be sure to leave your name and contact information.  Our group has a quarterly meeting coming up this Friday which I’ll be conducting business as usual.  Our Q3 meeting in September is where I’ll likely be stepping down and introducing the new leader(s).
  • I’m still attending Gestalt Tech Field Day 6 evening activities in Boston 6/8 – 6/11, but I will not formally be a delegate nor will I be a delegate going forward as I’m no longer considered independent.  Again, Gestalt IT guidelines and I completely get it, it’s what is best for the group.  I’m looking forward to seeing some old friends as well as new faces from **I can’t let the cat out of the bag just yet, area locals will find out soon**.
  • I’m going to get my hands on kit which I’ve not had the chance to work with in the past.  Don’t be completely surprised if future discussion involves Dell Compellent.  At the same time, don’t automatically jump to a conclusion that I’ve transformed into a puppet.  Cool technology motivates me and is ultimately responsible for where I am at today.  I enjoy sharing the knowledge with peers when and where I can.  I believe that by sharing, everyone wins.
  • VMworld – you’ll probably see me at the booth.
  • Partner Exchange – I may be there as well.
  • VMworld Europe – I hope but not counting on it.  I didn’t ask.

I think that covers everything.  Compellent is a local (to me) storage company which I like.  I think Dell will add a lot of strength, opportunity, and growth.  I’m excited to say the least!



No comments

  1. Andy says:

    Congrats man! Sounds like great stuff to come.

  2. Seth Miller says:

    Congrats on your move to the other side of the table.

  3. Maish says:

    Congratulations on the position Jason.
    May you find the journey and climb a good and fulfilling one!

  4. Blaine Kahle says:

    Congratulations Jason. I’ve been a lurker and reader of your blog for quite some time, and have appreciated the wisdom and experiences you’ve shared. I will continue to read with heightened enthusiasm, as I work for a consulting VMware partner which has recently added Compellent to our portfolio of offerings, in great part because of their wonderful technology.

  5. Gabrie says:

    Congrats Jason !!! Hope you enjoy the new job and look forward to seeing you in Boston.


  6. Scott Lowe says:

    (Disclosure: I work for EMC, but I do not speak for EMC.)

    Congratulations, Jason! I, for one, am excited for you in your new opportunity. I wish you nothing but the very best of luck in your new role.

  7. Congrats Jason! I’m sure that you’ll fit the Compellent team like a glove.

  8. Sketch says:

    congrats – but its so sad to see so many of you guys turn into corporate bloggers – how are we going to be able to trust that you’re still in it for the TECH, and not pushing your corporation?

  9. Roger Lund says:


    Congrats! You’ll do wonder’s for the vendor, make sure to put your foot down when needed!

    Roger Lund

  10. Luigi says:

    Congrats Jason!! I know couple of the Dell & Compellent folks and they are good people.

  11. Caroline O says:

    Congrats! 🙂

  12. Congrats Jason the VMUG will miss your talents as a leader

  13. Congrat’s Jason, sounds to be an interesting roles and a lot of challenges in this position, you can count with all your vFriends.


  14. CWhiting says:

    Good for you Jason. The best thing about having a career is the journey, so enjoy the ride along the way and tell us about your ventures as you do. Good luck!

  15. Wow, very cool and more than deserved! Best of luck in new gig, I trust you understand that we’re now competitors, but we can still be friends. Here’s to us giving each other fits!


    Again, all the best (when competing against EMC) – lol


  16. Wade Holmes says:

    Congrats on the new position! Welcome to the vendor side!

  17. latoga says:

    There’s lots of value in switching between client and vendor roles Jason. Congrats on finding the right opportunity to give you a new set of challenges!

  18. Enrico signoretti says:

    Congrats Jason, and all the best for your new job

  19. Dave Convery says:

    WOW! What took so long? Congratulations!

  20. Ian says:

    Congrats on the new challenge.

  21. Congrats!
    Your blog and twitter feed is always appreciated and always worthwhile. Its great to see it is paying (hopefully REALLY paying) big dividends…

  22. Matt M says:

    Jason congrats and welcome to Dell! I’ll just say you’ll love working over here and possibly we’ll cross paths. I’ve been reading your blog for some time and have really appreciated your input and expertise. Welcome aboard!

  23. David Davis says:

    WOW! This is big news Jason! HUGE Congrats to you! This sounds like an exciting new opportunity and I wish you all the best!

  24. Brandon says:

    I ALMOST contacted you when I saw the activity on your linked in profile, but I decided to wait for a blog post. Here it is. Congratulations, I’m sure you’ll be an asset to Dell. You weren’t exactly gentle with VMware on your blog when you didn’t agree, so I think you’ll be an interesting addition to their team. Customer advocate. I can hear you being yelled at already :>.

  25. Dustin Pike says:

    Congrats Jason. This should be a great new opportunity for you and present multiple chances for growth.

  26. Conrad says:

    Congratulations, I wish you the best!

  27. Mike Gelhar says:

    As a frequent reader of your site and a Compellent customer, I look forward to benefiting from your new role and continuing to learn from your experience.