Today I attended Cloud Camp Minneapolis from 9:00am to 3:30pm on the University of Minnesota East Bank campus. I think the event was large success. Registration was SOLD OUT and it looked like there was somewhere between 100 and 150 attendees. I think it speaks well for the technology and the event organization when that many people will give up the majority of an absolutely gorgeous Saturday.
The event started with a continental like breakfast where people mingled and socialized for an hour before the speaking agenda began. I ran into a few familiar faces and also met with new people I hadn’t met before. The coffee was strong and the bagels looked good.
After breakfast, we were ushered into the main auditorium. George Reese (pictured top left), cloud book author and event organizer from enStratus Networks, kicked things off by briefly introducing himself as well as the premier sponsors: VISI, enStratus, Microsoft, Hosso The Rackspace Cloud, Aserver, and Right Scale.
Shortly after, the Lightning Talks began. This is where the premier event sponsors were allowed just a few minutes to deliver their cloud speech along with a little product marketing while literally whipping through their slide deck. When I say just a few minutes, I literally mean it. I think five vendors all got up and delivered their presentations in a total of 15 minutes. If you’ve ever watched the television program “Mad Money”, it was like cloud talk and offerings during the lightning round. It was both an interesting and refreshing approach.
Next we had a lengthy group discussion on hot cloud topics which were in turn used to dynamically develop the afternoon breakout session topics. We touched on things such as security, mobility, legal and liability implications, small business, etc.
We broke for lunch where I had discussions with a few locals on phone, cable, and internet service providers (ISPs) in the state of Minnesota.
After lunch the large group broke up into the smaller breakout sessions mentioned previously. I attended two sessions: Mobility and SMB.
The mobility session had a good crowd mixture comprised of service providers, application developers, and CEOs. The discussions jumped from topic to topic as people offered up their problems, questions, and philosophies orbiting cloud mobility and isolation. Not to my surprise, there was very little along the lines of answers or solutions. That’s ok. I wasn’t expecting any. Frankly, I found comfort among large numbers of industry experts who, like I, didn’t have the answers and were just as perplexed about figuring out how this is all going to work out. Developers seemed to be the most concerned about the application layer (Applications as a Service) as discussions touched on APIs and applications in the cloud and their impact on development techniques as it applies to mobility. I got a sense of less concern over platform in the cloud, also known as Platform as a Service. One developer talked about his current experience of using Amazon’s Elastic Compute Cloud (EC2). His direct benefits: he owns and supports nothing, and he pays only for what he uses. When he’s not using it, there’s essentially little or no cost. When he’s done, I imagine he saves what he needs, and the rest is destroyed. There is no traditional decommissioning and writing off of assets. There is no hardware that needs to be disposed of properly.
The SMB session was another good mixture of attendees nearly the same as above but with more of a concentration on small business, as well as micro and nano business (phrases coined during the session representing entities smaller than small business). The general idea of this session was if and how small businesses can benefit from cloud offerings. Talks began with the various ways to define a small business: by revenue? by headcount? by technology? There are examples of large manufacturing plants that have small technology footprints. Likewise, small operations can generate large amounts of revenue with the assistance of technology. Group members proposed that there exists many inefficiencies in small business, particularly in the technology and infrastructure. This is where renting platforms, applications, services, and infrastructure from cloud providers could make sense for SMBs. Wouldn’t small businesses rather focus their time and energy on developing their products and services instead of being tied down by the technology they need to run their business on? From a customer or partner credibility standpoint, does a business look more professional and equipped running their business in a certified cloud datacenter, or a broom closet? What impacts will regulation and legislation have? Decisions of how to securely store and deliver customer information in a small business shouldn’t be taken lightly. There are consequences that could easily break the trust and financial backing that a small business or startup’s survivability relies on.
In all, I had a great time at Cloud Camp Minneapolis. If you asked me six months ago what I know about the cloud, I would have had nothing to say other than “I don’t get it”. I’ve gradually been warming up to the concept and today Cloud Camp Minneapolis went a long way in delivering my first feeling of personal and professional accomplishment in that I think I’m actually caught up and on the same page as many of my peers and higher experts in the cloud community. However, I have to be honest in saying that I walked away somewhat disappointed and in disbelief that virtualization discussion was nearly non-existent. The last two VMworld virtualization conferences I attended in Las Vegas and Cannes were strongly focused on cloud computing and VMware’s Virtual Datacenter OS (VDC-OS). There was maybe one mention of VMware in one sentence and a brief reference to VDI. Microsoft was on site talking about Azure and there was no mention of Hyper-V. No mention of XenServer, Virtual Iron, etc. I’ve been led to understand that virtualization is key component to cloud infrastructure, applications, and mobility. I anticipated much of today’s discussions would revolve around virtuailzation. I couldn’t have been more wrong. After the event finished, I sent out a tweet re: no virtualization talk today. I received a response stating virtualization is merely a widget or one small component among many in the cloud. Virtualization is not really as integral as I’m being told by Paul Maritz of VMware. Maybe this is a case of Jason has been drinking too much VMware Kool-Aid for too long. The answers about the cloud are coming. Slowly but surely. Hopefully Paul is right and VMware does have a significant role to play in their version of global cloud computing. I’d like to see it, realize it, and experience it.
Jason, I can understand your disappointment regarding a lack of discussion related to virtualization. Most of the unconference attendees were cloud consumers (users) versus builders. A cloud user does not have to understand the underlying technologies that support the cloud framework. They are focused on how to use the cloud to support applications and business innovation.
Also, virtualization is only one brick in the cloud computing house — albeit a very important brick. Today most cloud computing services are built on Xen or other open-source hypervisors. Mass-market cloud hosters can’t build a competitive service using vmware. Some of the enterprised-focused providers like Terremark and Savvis have successfully built clouds using Vmware technology. MaximumASP just launched a cloud using Microsoft’s hyper-v. We are taking a serious look at these technologies as we begin building our VISI Cloud.
Jason, interesting post and surprising indeed that there was hardly any mention of virtualization. I think Jason Baker’s comment is right in saying that the end-user is not really interested in what the building block of the cloud are. However, I do think the end-user would be interested in understanding the implications of moving to the cloud. Are we starting ‘from scratch’, building new applications in the cloud and if so, what about my current apps and data? Or are we ‘simply’ moving what we have currently (assuming that there are in fact legacy apps and data) into the cloud? In the latter case we would have a scenario that VMware is now selling, although many pieces of that puzzle remain unclear also (i.e. cloud federation and moving from an internal to an external cloud).
A lot of it is not clear to me either and I think a lot remains yet to be figured out. It’s funny though that everyone can see the potential benefits (and seems to be wanting to jump on the bandwagon) without actually ‘seeing’, let alone knowing the whole picture. While, as we all know, the most pertinent question business owners will have, is what is it going to cost/save me (apart from many other valid questions of course)?
While virtualization received little respect, it was clear that Infrastructure as a Service (IaaS) was a key component of the Cloud model. Not every app lens to a cloud model, but solutions like VMware vSphere enable any legacy platform to become a cloud solution. If the infrastructure is a cloud, the app inherits the benefits.
However, considerations still need to be addressed for IO/dependencies. This is where the VMware vApp model of defining multiple VM’s as bundle to define a service or solution has great value. With the addition of policies, security, and performance metrics, we have a viable solution for any x86 OS or application that plays well in this distributed model.
Be sure to tune into the “Unveiling” event on April 21st.